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AURA: Modern Living
PROJECT TYPE:
Branding & packaging
ROLE:
Graphic design, branding, art direction
​
THE
BRIEF
AURA is a new independent fragrance based lifestyle brand. Their brand concept is modern heritage - bold with a touch of elegance. I chose a monochromatic colour palette as part of their brand identity, with charcoal black referencing their first essence with its deep fragrance in both candle and diffuser oil.
I created all visual identity and packaging design.
(this is concept project)
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