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Store Front Mockup_edited_edited.png

FORM: Coffee +Others

PROJECT TYPE:

Branding

ROLE:

Graphic design, branding, art direction

THE
BRIEF

FORM is a new coffee house based in London. Their focus is on premium quality products and contemporary design. They were looking for a bold, clean and minimal aesthetic as to not distract from the product, but also be stylish and modern.
They required a full brand identity including logo, typeface selections, stationary, and application examples across merchandise, takeout cups and signage, all presented in a set of brand guidelines, which you can find below.
(this is concept project)

'FORM' BRAND GUIDELINES.jpg
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