FORM: Coffee +Others

FORM is a new coffee house based in London. Their focus is on premium quality products and contemporary design. They were looking for a bold, clean and minimal aesthetic as to not distract from the product, but also be stylish and modern.
They required a full brand identity including logo, typeface selections, stationary, and application examples across merchandise, takeout cups and signage, all presented in a set of brand guidelines, which you can find below.
(this is concept project)