Hey Friend:
Speciality Coffee

Hey Friend is a modern, high-end speciality coffee brand, with a distinctly humorous and playful character. At the point of relaunching to enter into new markets, this rebrand was tailored to make them stand out on the shelves and inject a new vibrancy into the brand.
I designed all branding including logo, illustration and choices of typography and colour, packaging and all art direction. 
(this is concept project)