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Hey Friend:
Speciality Coffee
PROJECT TYPE:
Branding & packaging
ROLE:
Graphic design, branding, art direction
​
THE
BRIEF
Hey Friend is a modern, high-end speciality coffee brand, with a distinctly humorous and playful character. At the point of relaunching to enter into new markets, this rebrand was tailored to make them stand out on the shelves and inject a new vibrancy into the brand.
I designed all branding including logo, illustration and choices of typography and colour, packaging and all art direction.
(this is concept project)
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